{"id":6770,"date":"2018-04-25T10:12:46","date_gmt":"2018-04-25T08:12:46","guid":{"rendered":"https:\/\/ozonocomunicacion.com\/?p=6770"},"modified":"2019-03-06T10:59:20","modified_gmt":"2019-03-06T09:59:20","slug":"marketing-mix-mas-digital","status":"publish","type":"post","link":"https:\/\/ozonocomunicacion.com\/blog\/marketing-mix-mas-digital\/","title":{"rendered":"El marketing mix m\u00e1s digital"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 ez-toc-wrap-right counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ozonocomunicacion.com\/blog\/marketing-mix-mas-digital\/#El_marketing_mix_es_un_concepto_del_marketing_digital_al_que_se_le_acunan_las_4_P%C2%B4s\" >El marketing mix, es un concepto del marketing digital al que se le acu\u00f1an las 4 P\u00b4s:<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ozonocomunicacion.com\/blog\/marketing-mix-mas-digital\/#De_producto_a_validez\" >De producto a validez<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ozonocomunicacion.com\/blog\/marketing-mix-mas-digital\/#Del_precio_al_valor\" >Del precio\u00a0al valor<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ozonocomunicacion.com\/blog\/marketing-mix-mas-digital\/#De_la_distribucion_al_virtual_place\" >De la distribuci\u00f3n al virtual place<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ozonocomunicacion.com\/blog\/marketing-mix-mas-digital\/#De_la_promocion_a_la_viralidad\" >De la promoci\u00f3n a la viralidad<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"p1\" style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"El_marketing_mix_es_un_concepto_del_marketing_digital_al_que_se_le_acunan_las_4_P%C2%B4s\"><\/span>El marketing mix, es un concepto del marketing digital al que se le acu\u00f1an las 4 P\u00b4s:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"p3\" style=\"text-align: justify;\"><strong><span class=\"s1\">Place (Distribuci\u00f3n)<\/span><\/strong><\/p>\n<p class=\"p3\" style=\"text-align: justify;\"><strong><span class=\"s1\">Precio<\/span><\/strong><\/p>\n<p class=\"p3\" style=\"text-align: justify;\"><strong><span class=\"s1\">Promoci\u00f3n <\/span><\/strong><\/p>\n<p class=\"p3\" style=\"text-align: justify;\"><strong><span class=\"s1\">Producto<\/span><\/strong><\/p>\n<p class=\"p3\" style=\"text-align: justify;\"><span class=\"s1\">Pero si no las conoces, <strong>las 4 P\u00b4s<\/strong> las implant\u00f3, la mayor eminencia del marketing de todos los tiempos, <a href=\"https:\/\/es.wikipedia.org\/wiki\/Philip_Kotler\"><span class=\"s3\"><b>Philip Kotler<\/b><\/span><\/a>.\u00a0<\/span><span class=\"s1\">Que\u00a0<strong>en el a\u00f1o 67\u00b4 implant\u00f3 estas iniciales como las bases del marketing mix<\/strong>, siendo estas obligatorias para que cualquier estrategia tuviera \u00e9xito.<\/span><\/p>\n<p class=\"p3\" style=\"text-align: justify;\"><span class=\"s1\">Sin embargo, el concepto de <strong>marketing mix, ha variado mucho en los \u00faltimos a\u00f1os<\/strong>, debido a la integraci\u00f3n del marketing en la era digital.\u00a0<\/span><span class=\"s1\">Aqu\u00ed es cuando empezamos a hablar de <strong>la gran importancia de ofrecer VALOR<\/strong> dentro del nuevo marketing mix digital. <\/span><\/p>\n<p class=\"p3\" style=\"text-align: justify;\"><span class=\"s1\">En este caso nos pondremos nosotros como ejemplo. <a href=\"https:\/\/ozonocomunicacion.com\/\"><span class=\"s3\"><b>Ozono Comunicaci\u00f3n<\/b><\/span><\/a> es una agencia de comunicaci\u00f3n especializada en <a href=\"https:\/\/ozonocomunicacion.com\/diseno-web\/diseno-grafico\/\"><span class=\"s3\"><b>Dise\u00f1o<\/b><\/span><\/a> y <\/span><span class=\"s4\"><b>Marketing Digital<\/b><\/span><span class=\"s1\">. <\/span><span class=\"s1\">Que publicamos de forma gratuita y peri\u00f3dica noticas en nuestro blog, las cu\u00e1les son \u00fatiles para un p\u00fablico bastante variado.<\/span><\/p>\n<p class=\"p5\" style=\"text-align: justify;\"><span class=\"s1\">Convirti\u00e9ndose as\u00ed:<\/span><\/p>\n<h3 class=\"p3\" style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"De_producto_a_validez\"><\/span><span class=\"s2\">De <span style=\"text-decoration: underline;\">producto<\/span> a validez <\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"p3\" style=\"text-align: justify;\"><span class=\"s1\">El producto no solo debe estar enfocado al cliente en general, <strong>una misma l\u00ednea de producto debe ser v\u00e1lida para diferentes targets. <\/strong><\/span><\/p>\n<p class=\"p3\" style=\"text-align: justify;\"><span class=\"s1\">En definitiva, hay que planificar en grande pero pensar en el detalle.<\/span><\/p>\n<h3 class=\"p3\" style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Del_precio_al_valor\"><\/span><span class=\"s2\">Del <span style=\"text-decoration: underline;\">precio<\/span>\u00a0al valor<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"p3\" style=\"text-align: justify;\"><span class=\"s1\">\u00bfQu\u00e9 piensas que dir\u00edan tus clientes si les preguntases cuanto est\u00e1n dispuestos a pagar por tus servicios o productos? <\/span><\/p>\n<p class=\"p3\" style=\"text-align: justify;\"><span class=\"s1\">Dependiendo del \u201ctarget\u00bb, <strong>unas personas valoran m\u00e1s un producto que otras<\/strong>. Y por eso debes saber bien que p\u00fablico puede permitirse tu producto\/ servicio.<\/span><\/p>\n<p class=\"p3\" style=\"text-align: justify;\"><span class=\"s1\">Debes conseguir que tu \u201ctarget\u00bb, del valor que t\u00fa consideras tiene tu producto, y as\u00ed poder conseguir darle el prestigio que merece.<\/span><\/p>\n<h3 class=\"p3\" style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"De_la_distribucion_al_virtual_place\"><\/span><span class=\"s2\">De la <span style=\"text-decoration: underline;\">distribuci\u00f3n<\/span> al virtual place<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"p3\" style=\"text-align: justify;\"><span class=\"s1\">El mercado online, est\u00e1 ya intr\u00ednseco en el d\u00eda a d\u00eda. De hecho es de lo m\u00e1s normal, <strong>informarte mediante la web, de un producto que deseas adquirir<\/strong> y a veces terminas desarrollando la compra online. Hablando claro, ya no vas tu a la tienda<\/span><\/p>\n<p class=\"p3\" style=\"text-align: justify;\"><span class=\"s1\"> \u00a1La tienda viene a ti!<\/span><\/p>\n<h3 class=\"p3\" style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"De_la_promocion_a_la_viralidad\"><\/span><span class=\"s2\">De la <span style=\"text-decoration: underline;\">promoci\u00f3n<\/span> a la viralidad<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"p3\" style=\"text-align: justify;\"><span class=\"s1\">Debes saber comunicar, <strong>ofreciendo un valor a tu p\u00fablico y de forma bidireccional interactiva<\/strong>, no te asustes, esto es com\u00fanmente llamado \u201cComunicaci\u00f3n 2.0\u201d<\/span><\/p>\n<p class=\"p3\" style=\"text-align: justify;\"><span class=\"s1\">Adem\u00e1s de esto, debes pensar un paso por delante. Tu contenido debe gustar tanto a los usuarios, como para que ellos lo compartan en su cuenta. De este modo tu contenido ser\u00e1 expandido alcanzando m\u00e1s personas, de manera exponencial.<\/span><\/p>\n<p class=\"p3\" style=\"text-align: justify;\"><span class=\"s1\">Contar con<strong> una agencia de marketing online, har\u00e1 que todo esto se trabaje diariamente<\/strong> en tu web y redes, simult\u00e1neamente.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El marketing mix, es un concepto del marketing digital al que se le acu\u00f1an las 4 P\u00b4s: Place (Distribuci\u00f3n) Precio Promoci\u00f3n Producto Pero si no las conoces, las 4 P\u00b4s las implant\u00f3, la mayor eminencia del marketing de todos los tiempos, Philip Kotler.\u00a0Que\u00a0en el a\u00f1o 67\u00b4 implant\u00f3 estas iniciales como las bases del marketing mix, &#8230; <a title=\"El marketing mix m\u00e1s digital\" class=\"read-more\" href=\"https:\/\/ozonocomunicacion.com\/blog\/marketing-mix-mas-digital\/\" aria-label=\"Read more about El marketing mix m\u00e1s digital\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":4,"featured_media":7458,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-6770","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El marketing mix m\u00e1s digital - Blog de Ozono Comunicaci\u00f3n<\/title>\n<meta name=\"description\" content=\"El marketing mix, es un concepto del marketing digital al que se le acu\u00f1an las 4 P\u00b4s: Precio, place, producto y promoci\u00f3n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ozonocomunicacion.com\/blog\/marketing-mix-mas-digital\/\" 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