{"id":7063,"date":"2018-07-26T14:52:00","date_gmt":"2018-07-26T12:52:00","guid":{"rendered":"https:\/\/ozonocomunicacion.com\/?p=7063"},"modified":"2019-03-06T12:42:56","modified_gmt":"2019-03-06T11:42:56","slug":"tacticas-una-estrategia-exito","status":"publish","type":"post","link":"https:\/\/ozonocomunicacion.com\/blog\/tacticas-una-estrategia-exito\/","title":{"rendered":"\u00a1T\u00e1cticas para una estrategia de \u00e9xito!"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 ez-toc-wrap-right counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ozonocomunicacion.com\/blog\/tacticas-una-estrategia-exito\/#%C2%B7Investigacion\" >\u00b7Investigaci\u00f3n:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ozonocomunicacion.com\/blog\/tacticas-una-estrategia-exito\/#%C2%B7DAFO\" >\u00b7DAFO:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ozonocomunicacion.com\/blog\/tacticas-una-estrategia-exito\/#%C2%B7Objetivos\" >\u00b7Objetivos:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ozonocomunicacion.com\/blog\/tacticas-una-estrategia-exito\/#%C2%B7KPI%C2%B4S_Indicadores_clave_de_rendimiento\" >\u00b7KPI\u00b4S: (Indicadores clave de rendimiento)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ozonocomunicacion.com\/blog\/tacticas-una-estrategia-exito\/#%C2%B7WEB\" >\u00b7WEB:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/ozonocomunicacion.com\/blog\/tacticas-una-estrategia-exito\/#%C2%B7SEO\" >\u00b7SEO:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/ozonocomunicacion.com\/blog\/tacticas-una-estrategia-exito\/#%C2%B7Social_Media\" >\u00b7Social Media:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/ozonocomunicacion.com\/blog\/tacticas-una-estrategia-exito\/#%C2%B7SEM_y_Social_Ads\" >\u00b7SEM y Social Ads:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/ozonocomunicacion.com\/blog\/tacticas-una-estrategia-exito\/#%C2%B7Video\" >\u00b7V\u00eddeo:<\/a><\/li><\/ul><\/nav><\/div>\n<p class=\"p1\" style=\"text-align: justify;\">El <a href=\"https:\/\/ozonocomunicacion.com\/\"><span class=\"s2\">marketing online<\/span><\/a> es fundamental si vas a crear un nuevo negocio, o si al ya existente necesitas darle un empuj\u00f3n. Pero para que funcione correctamente, debes seguir unos <strong>pasos primordiales en tu estrategia<\/strong>:<\/p>\n<h3 class=\"p3\" style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"%C2%B7Investigacion\"><\/span><span class=\"s1\"><b>\u00b7Investigaci\u00f3n:<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"p3\" style=\"text-align: justify;\"><span class=\"s1\">Debemos investigar bien el nuevo mundo en el que nos vamos a introducir, sobre todo con que <strong>herramientas y soluciones<\/strong> podemos contar.<\/span><\/p>\n<h3 class=\"p3\" style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"%C2%B7DAFO\"><\/span><span class=\"s1\"><b>\u00b7DAFO: <\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"p3\" style=\"text-align: justify;\"><span class=\"s1\">Primordial llevar a cabo un an\u00e1lisis D.A.F.O con el que podamos sacar en claro nuestras <strong>Debilidades, Amenazas, Fortalezas y Oportunidades<\/strong>. Y lo m\u00e1s importante \u00a1Tenerlo muy en cuenta!<\/span><\/p>\n<h3 class=\"p3\" style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"%C2%B7Objetivos\"><\/span><span class=\"s1\"><b>\u00b7Objetivos: <\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"p3\" style=\"text-align: justify;\"><span class=\"s1\">Para llegar, debemos saber D\u00d3NDE queremos llegar, por lo que uno de los primeros pasos que debemos realizar, es \u00a1Fijar bien nuestras metas!<\/span><\/p>\n<h3 class=\"p3\" style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"%C2%B7KPI%C2%B4S_Indicadores_clave_de_rendimiento\"><\/span><span class=\"s1\"><b>\u00b7KPI\u00b4S: <\/b>(Indicadores clave de rendimiento)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"p3\" style=\"text-align: justify;\"><span class=\"s1\">Nos van a servir para <strong>analizar el progreso<\/strong> de nuestras acciones.Y as\u00ed poder optimizar nuestra estrategia.<\/span><\/p>\n<h3 class=\"p3\" style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"%C2%B7WEB\"><\/span><span class=\"s1\"><b>\u00b7WEB:<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"p3\" style=\"text-align: justify;\"><span class=\"s1\">Es vital darnos a conocer y <strong>una buena web \u00a1Es el mejor escaparate!<\/strong> Siempre teniendo en cuenta que debe ser\u00a0<a href=\"https:\/\/ozonocomunicacion.com\/diseno-web\/diseno-web-y-desarrollo-web\/\"><span class=\"s2\">responsive<\/span><\/a>.<\/span><\/p>\n<p class=\"p3\" style=\"text-align: justify;\"><span class=\"s1\"><b>\u00b7Contenido:<\/b><\/span><\/p>\n<p class=\"p3\" style=\"text-align: justify;\"><span class=\"s1\"><strong>\u00a1El contenido es el que manda<\/strong>! Y por ello debemos dar a nuestros seguidores contenidos de calidad, que hable de nuestra marca o temas relacionados. <\/span><\/p>\n<p class=\"p3\" style=\"text-align: justify;\"><span class=\"s1\">Que todo est\u00e9 dentro de un mismo patr\u00f3n, se puede innovar \u00a1Pero con cuidado!<\/span><\/p>\n<p class=\"p3\" style=\"text-align: justify;\"><span class=\"s1\">Lo primordial es dar informaci\u00f3n de inter\u00e9s.<\/span><\/p>\n<h3 class=\"p3\" style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"%C2%B7SEO\"><\/span><span class=\"s1\"><b>\u00b7SEO:<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"p3\" style=\"text-align: justify;\"><span class=\"s1\">Llevar a \u201crajatabla\u201d los pasos anteriores, y no contar con una <strong>estrategia de <a href=\"https:\/\/ozonocomunicacion.com\/agencia-seo-madrid\/\"><span class=\"s2\">posicionamiento SEO<\/span><\/a> <\/strong>\u00a1Es tirar el tiempo! Debes cuidar mucho tu posicionamiento, para ocupar las primeras posiciones en el buscador.<\/span><\/p>\n<h3 class=\"p3\" style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"%C2%B7Social_Media\"><\/span><span class=\"s1\"><b>\u00b7Social Media:<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"p3\" style=\"text-align: justify;\"><span class=\"s1\">Las redes sociales, aparte de ser un muy buen <strong>canal para dar a conocer tu marca<\/strong> y productos, es un canal de escucha activa, con el que hacer sentir a tus clientes que tu marca es cercana a ellos, dando as\u00ed una mayor confianza al consumidor.<\/span><\/p>\n<h3 class=\"p3\" style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"%C2%B7SEM_y_Social_Ads\"><\/span><span class=\"s1\"><b>\u00b7SEM y Social Ads:<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"p3\" style=\"text-align: justify;\"><span class=\"s1\">Las campa\u00f1as de pago por clic \u00a1Son insustituibles! Y es que la <strong>visibilidad es la clave<\/strong> y sobretodo estar por encima de nuestra competencia, por lo que invertir en estos medios \u00a1Es fundamental!<\/span><\/p>\n<h3 class=\"p3\" style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"%C2%B7Video\"><\/span><span class=\"s1\"><b>\u00b7V\u00eddeo:<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"p3\" style=\"text-align: justify;\"><span class=\"s1\"><b> <\/b>Seg\u00fan \u201c<a href=\"https:\/\/go.forrester.com\/\"><span class=\"s2\"><b>Forrester Research<\/b><\/span><\/a>, la posibilidad de aparecer en la p\u00e1gina n\u00famero uno de <a href=\"http:\/\/www.google.es\"><span class=\"s2\"><b>Google<\/b><\/span><\/a> aumenta 53 veces con un v\u00eddeo.<\/span><\/p>\n<p class=\"p3\" style=\"text-align: justify;\"><span class=\"s1\">\u2013 El 64% de los visitantes de sitios web compran un producto despu\u00e9s de ver un v\u00eddeo.<\/span><\/p>\n<p class=\"p3\" style=\"text-align: justify;\"><span class=\"s1\">\u2013 El 96% de los consumidores da clics despu\u00e9s de ver un v\u00eddeo.<\/span><\/p>\n<p class=\"p3\" style=\"text-align: justify;\"><span class=\"s1\">Pero llevar todos estos pasos a cabo, sin ser un experto en marketing digital \u00a1Es casi imposible! Por lo que te recomendamos que delegues estas tareas en <strong>profesionales del marketing y el posicionamiento SEO.<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El marketing online es fundamental si vas a crear un nuevo negocio, o si al ya existente necesitas darle un empuj\u00f3n. Pero para que funcione correctamente, debes seguir unos pasos primordiales en tu estrategia: \u00b7Investigaci\u00f3n: Debemos investigar bien el nuevo mundo en el que nos vamos a introducir, sobre todo con que herramientas y soluciones &#8230; <a title=\"\u00a1T\u00e1cticas para una estrategia de \u00e9xito!\" class=\"read-more\" href=\"https:\/\/ozonocomunicacion.com\/blog\/tacticas-una-estrategia-exito\/\" aria-label=\"Read more about \u00a1T\u00e1cticas para una estrategia de \u00e9xito!\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":4,"featured_media":7491,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-7063","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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