{"id":7810,"date":"2019-07-31T11:49:41","date_gmt":"2019-07-31T09:49:41","guid":{"rendered":"https:\/\/ozonocomunicacion.com\/blog\/?p=7810"},"modified":"2019-07-31T11:49:41","modified_gmt":"2019-07-31T09:49:41","slug":"afrontar-estrategia-marketing-digital","status":"publish","type":"post","link":"https:\/\/ozonocomunicacion.com\/blog\/afrontar-estrategia-marketing-digital\/","title":{"rendered":"\u00bfC\u00f3mo afrontar tu estrategia de marketing digital en verano?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 ez-toc-wrap-right counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ozonocomunicacion.com\/blog\/afrontar-estrategia-marketing-digital\/#Te_damos_las_razones_de_por_que_no_hacerlo\" >Te damos las razones de por qu\u00e9 no hacerlo.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ozonocomunicacion.com\/blog\/afrontar-estrategia-marketing-digital\/#_1_No_estar_presente_en_verano\" >\u00a0 \u00a0 1.\u00a0 No estar presente en verano.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ozonocomunicacion.com\/blog\/afrontar-estrategia-marketing-digital\/#_2_Aprovecha_si_tu_competencia_se_relaja\" >\u00a0 \u00a0 \u00a02.\u00a0 Aprovecha si tu competencia se relaja.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ozonocomunicacion.com\/blog\/afrontar-estrategia-marketing-digital\/#_3_Tus_clientes_fieles\" >\u00a0 \u00a0 \u00a03.\u00a0 Tus clientes fieles.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ozonocomunicacion.com\/blog\/afrontar-estrategia-marketing-digital\/#_4_%C2%BFTu_punto_fuerte_es_el_verano\" >\u00a0 \u00a0 \u00a04. \u00bfTu punto fuerte es el verano?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/ozonocomunicacion.com\/blog\/afrontar-estrategia-marketing-digital\/#_5_Esfuerzos_anuales\" >\u00a0 \u00a0 \u00a05. Esfuerzos anuales.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/ozonocomunicacion.com\/blog\/afrontar-estrategia-marketing-digital\/#_6_Presencia_en_verano_en_Redes_Sociales\" >\u00a0 \u00a0 \u00a0 6. Presencia en verano en\u00a0 Redes Sociales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/ozonocomunicacion.com\/blog\/afrontar-estrategia-marketing-digital\/#_7_Aprovecha_para_ofertar_productos_con_poca_tasa_de_compra\" >\u00a0 \u00a0 \u00a0 7. Aprovecha para ofertar productos con poca tasa de compra.<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p style=\"text-align: left;\">Si bien es cierto, que puede que notes un leve decrecimiento de tus resultados, esto no se debe a que las labores de marketing est\u00e9n flaqueando, sino a las vacaciones de verano de nuestro p\u00fablico objetivo.<\/p>\n<p style=\"text-align: left;\">Pero si est\u00e1s pensando paralizar tu estrategia en este periodo&#8230;<\/p>\n<h2 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"Te_damos_las_razones_de_por_que_no_hacerlo\"><\/span>Te damos las razones de por qu\u00e9 no hacerlo.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"_1_No_estar_presente_en_verano\"><\/span>\u00a0 \u00a0 1.\u00a0 No estar presente en verano.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: left;\">Puede que este mes de tu presupuesto para esta partida no obtengas los beneficios esperados, pero <strong>dejar de tener presencia en el mundo 2.0 har\u00e1 que tu competencia te engulla.<\/strong><\/p>\n<h3 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"_2_Aprovecha_si_tu_competencia_se_relaja\"><\/span>\u00a0 \u00a0 \u00a02.\u00a0 Aprovecha si tu competencia se relaja.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: left;\">Puede ser una buena <strong>oportunidad para conseguir superar a tu competencia<\/strong>, si esta se ha relajado, quiz\u00e1s te interese invertir, ya no para conseguir clientes si no <strong>reputaci\u00f3n y categor\u00eda.<\/strong><\/p>\n<h3 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"_3_Tus_clientes_fieles\"><\/span>\u00a0 \u00a0 \u00a03.\u00a0 Tus clientes fieles.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: left;\">No todo el mundo se va de vacaciones \u00a1Y no todo el mundo se va a la vez!<\/p>\n<p style=\"text-align: left;\"><strong>Si Madrid no se queda vac\u00edo cualquier punto de Espa\u00f1a tampoco.<\/strong><\/p>\n<p style=\"text-align: left;\">Es por ello que debes <strong>segmentar correctamente a qui\u00e9n te diriges<\/strong>, para optimizar las labores de b\u00fasqueda de clientes.<\/p>\n<h3 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"_4_%C2%BFTu_punto_fuerte_es_el_verano\"><\/span>\u00a0 \u00a0 \u00a04. \u00bfTu punto fuerte es el verano?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: left;\">Si tus productos tienen m\u00e1s demanda en verano \u00a1Estas de suerte!<\/p>\n<p style=\"text-align: left;\">Un estudio demuestra que, por norma general, un comprador, <strong>tiene a dudar un 35% menos a la hora de comprar un producto en verano<\/strong>, ya que, debido a las vacaciones suele tener mejor humor\u00a0 que el resto del a\u00f1o, lo que se traduce en mayor posibilidad de venderle tu producto o servicio.<\/p>\n<h3 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"_5_Esfuerzos_anuales\"><\/span>\u00a0 \u00a0 \u00a05. Esfuerzos anuales.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: left;\">Parar en verano una <a href=\"https:\/\/ozonocomunicacion.com\/agencia-seo-madrid\/\">estrategia de Posicionamiento SEO<\/a>, la cual se trabaja a medio\/largo plazo, <strong>ser\u00eda tirar los resultados obtenidos el resto del a\u00f1o<\/strong>, y c\u00f3mo no, el presupuesto empleado en ello.<\/p>\n<p style=\"text-align: left;\">Al igual pasa con <a href=\"https:\/\/ozonocomunicacion.com\/blog\/agencia-sem-en-madrid\/\">SEM<\/a> y <strong>campa\u00f1as de Social Ads.<\/strong><\/p>\n<h3 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"_6_Presencia_en_verano_en_Redes_Sociales\"><\/span>\u00a0 \u00a0 \u00a0 6. Presencia en verano en\u00a0 <a href=\"https:\/\/ozonocomunicacion.com\/agencia-social-media-madrid\/\">Redes Sociales<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: left;\">Las redes sociales son hoy d\u00eda parte de nosotros, <strong>\u00bfTe imaginas entrar al perfil de una empresa y ver que no se publica desde hace dos meses?<\/strong><\/p>\n<p style=\"text-align: left;\">No te inspira confianza, lo mismo le pasar\u00e1 a tus clientes cuando vean tus perfiles des actualizados.<\/p>\n<h3 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"_7_Aprovecha_para_ofertar_productos_con_poca_tasa_de_compra\"><\/span>\u00a0 \u00a0 \u00a0 7. Aprovecha para ofertar productos con poca tasa de compra.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: left;\">\u00bfTienes productos que se venden peor que el resto? Quiz\u00e1 <strong>aprovechar el verano, coincidente con el periodo de rebajas, puede ser una gran ventaja para liquidar esos productos.<\/strong><\/p>\n<p style=\"text-align: left;\">En definitiva, todos los periodos son distintos, pero <strong>una buena agencia de marketing online como Ozono Comunicaci\u00f3n<\/strong>, sabr\u00e1 ver la oportunidad donde los dem\u00e1s ven un handicap.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En verano puede que tengas dudas sobre mantener activa tu estategia de marketing online, desde Ozono te recomendamos que si y te decimos porqu\u00e9.<\/p>\n","protected":false},"author":4,"featured_media":7812,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7810","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO 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