{"id":8100,"date":"2021-01-03T22:13:17","date_gmt":"2021-01-03T21:13:17","guid":{"rendered":"https:\/\/ozonocomunicacion.com\/blog\/?p=8100"},"modified":"2021-01-03T22:13:17","modified_gmt":"2021-01-03T21:13:17","slug":"novedades-marketing-2021","status":"publish","type":"post","link":"https:\/\/ozonocomunicacion.com\/blog\/novedades-marketing-2021\/","title":{"rendered":"Novedades Marketing 2021"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 ez-toc-wrap-right counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ozonocomunicacion.com\/blog\/novedades-marketing-2021\/#1_Las_5A_del_marketing\" >1. Las 5A del marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ozonocomunicacion.com\/blog\/novedades-marketing-2021\/#2_El_storydoing\" >2. El storydoing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ozonocomunicacion.com\/blog\/novedades-marketing-2021\/#3_Los_eSports\" >3. Los eSports:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ozonocomunicacion.com\/blog\/novedades-marketing-2021\/#4_Los_eventos_virtuales\" >4. Los eventos virtuales:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ozonocomunicacion.com\/blog\/novedades-marketing-2021\/#5_La_inteligencia_artificial_y_la_realidad_aumentada_en_ecommerce\" >5. La inteligencia artificial y la realidad aumentada en ecommerce<\/a><\/li><\/ul><\/nav><\/div>\n<p>No vamos a haceros esperar m\u00e1s \u00a1Os traemos las novedades de marketing digital del 2021!<\/p>\n<p>Ha sido un a\u00f1o muy dif\u00edcil en todos los aspectos, incluido en el marketing online, ya que hemos sufrido el teletrabajo, el confinamiento&#8230;<\/p>\n<p>Es por eso que para este a\u00f1o 2021 se esperan muchos cambios y sobre todo novedades muy esperadas.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Las_5A_del_marketing\"><\/span>1. Las 5A del marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u00bfTe acuerdas de las famosas\u00a04P del marketing? En Cyberclick le hemos dado una vuelta a este concepto para reflejar que la prioridad de los <a href=\"https:\/\/ozonocomunicacion.com\/\">expertos en marketing<\/a> ya no es vender, sino ayudar a los usuarios a resolver sus inquietudes. En nuestra opini\u00f3n, estos ser\u00e1n los 5 grandes conceptos del marketing\u00a0en 2021:<\/p>\n<ul>\n<li>\n<p><strong>Aportar<\/strong>\u00a0valor al usuario.<\/p>\n<\/li>\n<li>\n<p><strong>Ayudar<\/strong>\u00a0al cliente a resolver sus problemas y necesidades.<\/p>\n<\/li>\n<li>\n<p><strong>Anticipar<\/strong>\u00a0las futuras demandas de nuestro p\u00fablico objetivo.<\/p>\n<\/li>\n<li>\n<p><strong>Adaptarnos<\/strong>\u00a0al buyer persona.<\/p>\n<\/li>\n<li>\n<p><strong>Automatizar<\/strong>\u00a0el marketing.<\/p>\n<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"2_El_storydoing\"><\/span>2. El storydoing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Las marcas ya no solo buscan contar historias, sino hacer que los usuarios se involucren y vivan su propia experiencia.<\/p>\n<p>Las estrategias de\u00a0storydoing\u00a0parten de saber lo que queremos contar, lo que queremos provocar y lo que queremos conseguir. Un ejemplo estrella ser\u00eda el de <a href=\"https:\/\/www.redbull.com\/es-es\/\">Red Bull<\/a>, que ya en 2012 consigui\u00f3 poner a todo el planeta en vilo con el salto desde la estratosfera.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Los_eSports\"><\/span>3. Los eSports:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>El sector del\u00a0<strong>gaming<\/strong>\u00a0est\u00e1 creciendo hasta el punto de superar a los deportes tradicionales, y se espera que en 2021 genere hasta 180.100 millones de d\u00f3lares de beneficios.<\/p>\n<p>Al mismo tiempo, los eSports se est\u00e1n convirtiendo en un canal publicitario altamente demandado y cada vez son m\u00e1s las marcas que los incluyen en sus estrategias.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Los_eventos_virtuales\"><\/span>4. Los eventos virtuales:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Han sido muchos los eventos y convenciones del sector a los que no hemos podido asistir por culpa del coronavirus, es por ello que sus creadores han tenido que ingeni\u00e1rselas para poder ofrecer su contenido a trav\u00e9s de canales online.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_La_inteligencia_artificial_y_la_realidad_aumentada_en_ecommerce\"><\/span>5. La inteligencia artificial y la realidad aumentada en ecommerce<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>La\u00a0inteligencia artificial\u00a0y la\u00a0realidad aumentada\u00a0se combinan para dar forma a una de las grandes tendencias de marketing de 2021. Gracias a ellas, ser\u00e1 posible personalizar el proceso de las compras online, garantizar una buena experiencia de usuario y transformar las entregas.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a1Ya est\u00e1n aqu\u00ed las novedades del marketing digital de 2021! En nuestra agencia nos hemos puesto las pilas para ser los primeros en cont\u00e1roslas.<\/p>\n","protected":false},"author":4,"featured_media":8101,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[410],"tags":[],"class_list":["post-8100","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Novedades Marketing 2021 - Blog de Ozono Comunicaci\u00f3n<\/title>\n<meta name=\"description\" content=\"\u00a1Ya est\u00e1n aqu\u00ed las novedades del marketing digital de 2021! 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