{"id":8205,"date":"2021-11-03T08:00:00","date_gmt":"2021-11-03T07:00:00","guid":{"rendered":"https:\/\/ozonocomunicacion.com\/blog\/?p=8205"},"modified":"2021-11-03T13:27:10","modified_gmt":"2021-11-03T12:27:10","slug":"que-es-la-meta-description-y-como-optimizar-al-maximo-esta-etiqueta","status":"publish","type":"post","link":"https:\/\/ozonocomunicacion.com\/blog\/que-es-la-meta-description-y-como-optimizar-al-maximo-esta-etiqueta\/","title":{"rendered":"\u00bfQu\u00e9 es la Meta Description y c\u00f3mo optimizar al m\u00e1ximo esta etiqueta?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 ez-toc-wrap-right counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ozonocomunicacion.com\/blog\/que-es-la-meta-description-y-como-optimizar-al-maximo-esta-etiqueta\/#%C2%BFPor_que_es_importante\" >\u00bfPor qu\u00e9 es importante?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ozonocomunicacion.com\/blog\/que-es-la-meta-description-y-como-optimizar-al-maximo-esta-etiqueta\/#%C2%BFComo_evitar_que_Google_te_cambie_tu_meta_description\" >\u00bfC\u00f3mo evitar que Google te cambie tu meta description?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ozonocomunicacion.com\/blog\/que-es-la-meta-description-y-como-optimizar-al-maximo-esta-etiqueta\/#%C2%BFComo_deberia_ser_una_meta_description_perfecta\" >\u00bfC\u00f3mo deber\u00eda ser una meta description perfecta?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p>La <b>meta description<\/b> es una etiqueta que, si optimizada como es debido, puede ayudarte a mejorar considerablemente tu tasa de clics y, por ende, favorecer el <a href=\"https:\/\/ozonocomunicacion.com\/agencia-seo\/\" target=\"_blank\" rel=\"noopener\"><b>posicionamiento web SEO<\/b><\/a>.<\/p>\n<p>Esta etiqueta representa la oportunidad de invitar a tus usuarios a que te visiten, y por eso, junto al t\u00edtulo SEO, <b>es una carta de presentaci\u00f3n breve pero poderosa, que debes aprovechar<\/b>.\u00a0Es un elemento que describe brevemente el contenido de una p\u00e1gina y su misi\u00f3n es convencer al usuario para que entre desde las SERP.<\/p>\n<p>Es parte del <i>snippet<\/i> que Google muestra en sus resultados; el snippet est\u00e1 formado por la URL, el title y la meta descripci\u00f3n. Optimizar cada uno de estos elementos son claves para posicionarte de forma m\u00e1s o menos directa.<\/p>\n<p>Siempre aparece debajo del t\u00edtulo y lo complementa. Para que el texto de la meta description se vea completo debe tener unos 150 caracteres en ordenadores y 110 en m\u00f3viles, aunque Google realmente lo mide en p\u00edxeles, en cuyo caso son m\u00e1s o menos unos 927 p\u00edxeles.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFPor_que_es_importante\"><\/span>\u00bfPor qu\u00e9 es importante?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Puede aumentar la tasa de clics de los fragmentos destacados (resultados de b\u00fasqueda que se muestran debajo de los anuncios y arriba de los resultados de b\u00fasqueda org\u00e1nica), de ah\u00ed la importancia de redactarla de forma concisa, a la par que atractiva.<span class=\"Apple-converted-space\">\u00a0Desde nuestra <span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;agencia de marketing online&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:16897,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0,&quot;17&quot;:1}\"><a href=\"https:\/\/ozonocomunicacion.com\/agencia-seo-madrid\/\" target=\"_blank\" rel=\"noopener\"><strong>agencia SEO Madrid<\/strong><\/a> queremos dejarte una serie de <em>tips<\/em> que deber\u00edas tener en cuenta.<\/span><\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%C2%BFComo_evitar_que_Google_te_cambie_tu_meta_description\"><\/span>\u00bfC\u00f3mo evitar que Google te cambie tu meta description?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Para evitar que Google extraiga texto de tu p\u00e1gina para generar una descripci\u00f3n, te aconsejamos que uses el atributo <strong>HTML data-nosnippet<\/strong>.<span class=\"Apple-converted-space\">\u00a0\u00a0<\/span>Tambi\u00e9n puedes limitar la longitud del fragmento usando la metaetiqueta <strong>max-snippet:[number]<\/strong>. En la <a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/crawling\/special-tags?hl=es\" target=\"_blank\" rel=\"noopener\"><strong>gu\u00eda oficial de Google<\/strong><\/a> encontrar\u00e1s m\u00e1s informaci\u00f3n sobre el tema.<\/p>\n<p>Una vez est\u00e9 zanjado este asunto, <strong>es hora de crear una meta description de calidad<\/strong>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%C2%BFComo_deberia_ser_una_meta_description_perfecta\"><\/span>\u00bfC\u00f3mo deber\u00eda ser una meta description perfecta?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li><b>Cada p\u00e1gina debe tener una meta description \u00fanica: <\/b>Tienes la oportunidad de indicar el texto que quieres que se muestre. No lo desperdicies ya que esto influir\u00e1 en la tasa de clics de la p\u00e1gina en cuesti\u00f3n. \u00a0<\/li>\n<li><b>Mant\u00e9n la longitud de tu meta description por debajo de 150 caracteres:\u00a0<\/b>Google limitar\u00e1 la etiqueta meta description si supera los 150 caracteres, por lo que no es aconsejable poner textos m\u00e1s largos.<\/li>\n<li><b>Describe exactamente de qu\u00e9 trata la p\u00e1gina en 2 o 3 oraciones:\u00a0<\/b>La informaci\u00f3n proporcionada en la etiqueta meta description debe complementar lo que se dijo en la etiqueta title y no repetir los mismos conceptos. Tienes la posibilidad de proporcionar m\u00e1s informaci\u00f3n a los usuarios: \u00a1aprov\u00e9chala!<\/li>\n<li><b>Usa tus palabras clave principales en la meta description (pero no te excedas):\u00a0<\/b>Si las etiquetas meta description de tus p\u00e1ginas contienen palabras clave que responden a la intenci\u00f3n y consulta del usuario, influir\u00e1n en las SERP.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>La meta description es una etiqueta que, si optimizada como es debido, puede ayudarte a mejorar considerablemente tu tasa de clics y, por ende, favorecer el posicionamiento web SEO. Esta etiqueta representa la oportunidad de invitar a tus usuarios a que te visiten, y por eso, junto al t\u00edtulo SEO, es una carta de presentaci\u00f3n &#8230; <a title=\"\u00bfQu\u00e9 es la Meta Description y c\u00f3mo optimizar al m\u00e1ximo esta etiqueta?\" class=\"read-more\" href=\"https:\/\/ozonocomunicacion.com\/blog\/que-es-la-meta-description-y-como-optimizar-al-maximo-esta-etiqueta\/\" aria-label=\"Read more about \u00bfQu\u00e9 es la Meta Description y c\u00f3mo optimizar al m\u00e1ximo esta etiqueta?\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":7,"featured_media":8211,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,4],"tags":[425,424,411,423],"class_list":["post-8205","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-online","category-seo","tag-agencia-seo-madrid","tag-meta-description","tag-posicionamiento-web-seo","tag-seo-meta-description"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qu\u00e9 es la Meta Description y c\u00f3mo optimizarla | Ozono Comunicaci\u00f3n \ud83e\udd47<\/title>\n<meta name=\"description\" content=\"En este post \u261d te contamos c\u00f3mo aprovechar al m\u00e1ximos una de las etiquetas html, la \u3010meta description\u3011, y c\u00f3mo influye en la tasa de clics. \u00a1No te lo pierdas! \u2705\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ozonocomunicacion.com\/blog\/que-es-la-meta-description-y-como-optimizar-al-maximo-esta-etiqueta\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qu\u00e9 es la Meta Description y c\u00f3mo optimizarla | Ozono Comunicaci\u00f3n \ud83e\udd47\" \/>\n<meta property=\"og:description\" content=\"En este post \u261d te contamos c\u00f3mo aprovechar al m\u00e1ximos una de las etiquetas html, la \u3010meta description\u3011, y c\u00f3mo influye en la tasa de clics. \u00a1No te lo pierdas! \u2705\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ozonocomunicacion.com\/blog\/que-es-la-meta-description-y-como-optimizar-al-maximo-esta-etiqueta\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Ozono Comunicaci\u00f3n\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MarketingOzono\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-03T07:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-03T12:27:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ozonocomunicacion.com\/blog\/wp-content\/uploads\/2021\/11\/seo-meta-description.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1764\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"A. 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