A web must have a main objective: to be an effective tool within the online communication strategy of the company that facilitates the achievement of its objectives (facilitate conversions, increase sales, obtain new clients, etc.).
This objective is achieved by properly combining an attractive web design with criteria of simple navigability and administration, as well as a correct search engine optimization strategy, adopting web 2.0 usability standards.
The web is many times the first card, one of the most powerful selling tools.
Having a quality web design is essential for the development of a brand. The brand is one of the most important visual and symbolic elements of any business and much more when this business is based on online activity exclusively or predominantly.
The website is often the first contact element with a potential client. The values that can be shown at that moment can be the key that marks the difference between success and failure.
In web design, usability is related to the ease of use of websites as well as the ability for users and visitors to browse in a practical, useful and simple way.
In order for an adequate usability to be available on a Website, which guarantees an excellent user experience, certain basic principles must be fulfilled.