SEM | Google Adwords (Search Engine Marketing)


 

SEM sponsored link campaigns allow you to target the target group to the maximum and stand out because you only pay for each click or visit you receive to the website.
A successful pay-per-click campaign offers incredible returns and great opportunities for building a brand. But each campaign needs careful and specific management. Much attention must be paid to the evolution of the markets: the price war is very competitive and is paid for having the advertisement constantly on display. Having a good proposal of the campaigns takes time, being necessary a great knowledge on how to handle a campaign of correct way.

The services of Ozono Comunicación include the management, administration and optimization of one or more sponsored links campaigns on search engines and Display Networks. The volume of visits from potential customers that are obtained through a pay-per-click advertising campaign is proportional to the monthly investment allocated to it, that is, to higher investment, better results..

Ozono Comunicación is a member of the Google Partner Program


  • We meet the requirements to opt for Adwords promotional codes.
  • Our members have passed the Google Adwords exams and obtained certification.
  • Our campaign management has been valued and approved by Google.

What kind of networks are there?


If necessary, the client will be asked for all relevant information to adjust the campaign to their specific needs. We will include in our Google MCC your campaign, and we will register Google Analytics, in case you did not do it previously, to link it to our MCC. Our team will work on the start-up and development of your campaign.
Daily the campaign will be reviewed and optimized, increasing the Quality Score, CTR percentages, improving the CPC among other determining factors. Monthly will receive the detailed report to the client with the impact of the campaign.

SEARCH NETWORK

The Search Network includes Google Search, Shopping, Maps, Images and Groups, as well as search partner sites like AOL.

Ads are related to the search results pages according to the terms or phrases that a user searches for.
The Search Network is part of the Google Network, a name that brings together all webpages and applications where AdWords ads can appear.

DISPLAY NETWORK

The Display Network (formerly known as the content network) consists of graphic banners or text ads for your business or business on the set of websites affiliated with Google. Forums, blogs, etc. Increased visibility and brand awareness. (CPC NOT included).

It’s part of the Google network, which is the set of webpages where AdWords ads can appear. This network includes results from Google Search and other parts of the Search Network.

 REMARKETING NETWORK

It is a system that allows us to insert a tracking code to users who have visited our website and for whatever reason they were not converted, have not filled out and sent the contact form or have not bought through the store on-line.

At the same time, our Banner will appear wherever the Internet users navigate, reminding them that we continue to exist.

How do we do it ?


STEP 1: REGISTER, ACTIVATION, CONFIGURATION AND CREATION OF THE SEM CAMPAIGN (OPTIONAL)

  • Campaign planning and configuration
  • Definition of keywords
  • Campaign setup by country and language
  • Preparation of advertisements, classified by groups, according to the client’s products / services
  • Selection of the landing pages that the campaign will have
  • Implementation of Google Analytics to carry out an exhaustive control of the obtained results
  • Install Google script to determine conversions
  • Campaign settings for mobile devices

STEP 2: OPTIMIZATION, MAINTENANCE AND MANAGEMENT OF PPC CAMPAIGN

  • Ad and Keyword Analysis and Optimization
  • Analyze and optimize ads with higher CTR (Conversion Ratio)
  • Improvement of the Quality Score of the ads (Relevance of the advertisement)
  • Cost-per-click (CPC) optimization
  • Monthly Campaign Optimization
  • Monthly reporting with campaign performance
  • Landing page web design (landingpages) (Optional)
  • Website structure optimization

 

OUR PLANS


PLAN REFRESCA
Inversión < 1000 € al mes en clics
Red de Búsqueda
Google Analytics
PLAN OZONO
Inversión > 1000 € al mes en clics
PLAN REFRESCA + Red Display
Google Analytics
PLAN AVANZADO
Inversión < 3000 € al mes en clics
PLAN OZONO + Red Remarketing
Google Analytics